Kenneth Raab
- President, CEO, Cofounder, and Chairman of the Board
- Kenneth Raab has over 25 years of experience in Original Equipment Manufacturing (OEM) companies and in the Electronic Manufacturing Services (EMS) industry. Prior to Sonic, Mr. Raab held operations, quality, and engineering management positions at the MQA Division of Stanford Telecom and Wavetek Microwave. He was instrumental in establishing responsive manufacturing capabilities for low-to-medium volume production and developmental activities at MQA, and was named corporate employee of the year for these efforts. Mr. Raab holds a Bachelor of Science degree in Industrial Engineering.
Robert Pereyda
- Vice President of Engineering, Cofounder, and Board Member
- Robert Pereyda has over 30 years of experience in printed circuit board, metal fabrication, and electronics manufacturing and design. He has particular expertise in product design where he has led numerous projects ranging from set-top boxes to superconductor space flight experiments. Mr. Pereyda was the Director of Technical Services at Stanford Telecom and holds mechanical design patents from his work at Autek Systems.
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Henry Woo
- Chief Process Engineer, Cofounder, and Board Member
- Henry Woo has over 30 years of experience in electronics manufacturing and previously held management positions at Original Equipment Manufacturing (OEM) companies and Electronic Manufacturing Services (EMS) providers. Mr. Woo’s career includes work with Shugart Associates, Apple Computer, Flextronics, and MQA Stanford Telecom. He was also a key contributor in establishing Flextronics’ first U.S. manufacturing facility. Mr. Woo holds an Associate in Science degree in Electrical Engineering.
David Ginsberg
- Vice President of Supply Chain Management
- David Ginsberg has over 25 years of experience in both the OEM and EMS industries. Prior to his return to Sonic in 2010, Mr. Ginsberg held supply chain roles at many Silicon Valley technology companies; including Net Optics, OpVista, Stratalight Communications, Hammerhead Systems, Alantec and Stanford Telecom. Professionally, he has served on the Inventory Management Committee of APICs National and as President of APICS Santa Clara Valley. He has published articles and been a speaker, and consultant to industry and ecommerce firms. Mr. Ginsberg was instrumental during the startup phase of Sonic in establishing the materials, data & supply chain processes that have supported the rapid growth of the business. He holds a B.A. in Political Science and an M.B.A. His articles can be read on theCounterOps blog.
Roy Singh
- Vice President of Operations
- Mr. Roy Singh has over 20 years of Original Equipment Manufacturing (OEM) and Electronic Manufacturing Services (EMS) industry experience. Mr. Singh has a proven track record in operations, personnel management and leadership. He brings to Sonic his strengths and expertise in quality, operations, logistics, and strategic planning, as well as his unique strengths in replacing manual efforts with integration, error-free automated feedback loops, self-correcting data and expert systems.
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Kiran Kaur
- Controller
- Kiran Kaur brings to Sonic over10 years of accounting experience in the retail, service, and manufacturing industries. Prior to joining Sonic, Ms. Kaur worked across multiple market sectors. She holds a Bachelor in Science degree in Business Administration for Cal State Hayward in California.
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Alton Aldana
- Quality Assurance Manager
- Alton Aldana has over 20 years of electronics industry experience. He started his career in technical support and test management. Alton helped to streamline the test processes for Sonic and has since assumed the role of Quality Assurance Manager. Alton holds an associate's degree in Electronic Engineering.
